Privacy Policy

1. Introduction

Apex720 ("we," "our," or "us") operates at apex720.com and provides local SEO, Google review management, and digital presence services for local businesses. This Privacy Policy governs the collection and use of information through our website and services.

By accessing our website or engaging our services, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

2. Information We Collect

We collect the following categories of information:

• Contact information: Name, email address, phone number, and business name when you fill out a contact form, request a free audit, or subscribe to our newsletter.
• Business information: Details about your business, including your Google Business Profile, website, and service area, provided during onboarding or consultation.
• Usage data: IP address, browser type, operating system, pages visited, time on site, and referring URLs collected automatically when you visit our website.
• Communications: Any messages, emails, or other communications you send us, including support requests.
• Payment information: Billing details processed securely through our third-party payment processor. We do not store full credit card numbers.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and deliver the services you have requested
• Send our weekly Local SEO tips newsletter to subscribers
• Send service updates, invoices, and account-related communications
• Improve our website content, services, and user experience
• Comply with legal obligations and enforce our Terms of Service
• Detect and prevent fraud or unauthorized use of our services
• Conduct analytics to better understand our audience and service performance

We will never sell your personal information to third parties for their own marketing purposes.

4. Information Sharing

We do not sell or rent your personal information. We may share your information in these limited circumstances:

• Service providers: We work with trusted vendors (such as email platforms, payment processors, and analytics tools) who process data on our behalf under strict confidentiality agreements.
• Legal compliance: We may disclose information if required by law, court order, or government authority, or to protect the rights, property, or safety of Apex720, our clients, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may transfer to the acquiring party subject to the same privacy protections.

5. Data Security

We implement commercially reasonable security measures including SSL/TLS encryption, access controls, and secure data storage to protect your personal information. However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to protecting your data with industry-standard practices.

If you believe your account or information has been compromised, please contact us immediately at info@apex720.com.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality and analyze traffic. The types we use include:

• Essential cookies: Required for basic site functionality. Cannot be disabled.
• Analytics cookies: Help us understand visitor behavior (e.g., Google Analytics). Data is aggregated and anonymized.
• Marketing cookies: Track advertising effectiveness (e.g., Google Ads conversion tracking).

You can control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality. For more information, visit allaboutcookies.org.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal data, subject to certain legal exceptions.
• Opt-out: Unsubscribe from marketing emails at any time using the link in any email we send.
• Portability: Request your data in a commonly used, machine-readable format.

To exercise any of these rights, email us at info@apex720.com. We will respond within 30 days.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and meet legal obligations. Contact and inquiry data is retained for up to three years unless you request earlier deletion. Subscriber data is retained until you unsubscribe, after which we maintain a suppression record to honor your opt-out preference.

9. Children's Privacy

Our services are intended for business owners and professionals and are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately at info@apex720.com and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us: